Careers at Gratiture Solutions, LLC.

 

JOB TITLE: Head of Performance Marketing

JOB DESCRIPTION: The Head of Performance Marketing is responsible for

  • Architecting, executing, and optimizing enterprise-scale, data-driven marketing systems that directly impact revenue generation, customer acquisition, and lifecycle value.
  • Responsible for quantitative analytics, marketing technology systems, and cross-functional business integration.
  • Directs and manages multi-channel digital acquisition strategies across paid media platforms including Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), LinkedIn Ads, and Programmatic DSP platforms.
  • Develops and implements advanced bidding strategies (tCPA, tROAS, LTV-based bidding) using algorithmic optimization models.
  • Owns end-to-end campaign lifecycle including targeting, segmentation, budget allocation, creative testing, and conversion optimization.
  • Establishes audience acquisition frameworks leveraging behavioral, demographic, and intent-based targeting methodologies.
  • Evaluates channel performance using attribution- adjusted ROI models and incrementality testing.
  • Designs and implements advanced quantitative models including Customer Acquisition Cost (CAC) models, Customer Lifetime Value (CLV/LTV) models, funnel conversion models, and cohort analyses.
  • Builds forecasting frameworks to predict revenue growth, campaign performance, and marketing efficiency.
  • Develops predictive scoring models for lead qualification, churn prediction, and engagement likelihood. Conducts elasticity and sensitivity analyses to optimize spend allocation and pricing strategies.
  • Leads structured experimentation programs including A/B testing, multivariate testing, and causal inference methodologies.
  • Architects and manages enterprise marketing technology ecosystems including CRM platforms (Salesforce, HubSpot), Customer Data Platforms (CDP), marketing automation tools (Marketo, Pardot), and analytics tools (Google Analytics, Mixpanel, Amplitude).
  • Designs and oversees system integrations between marketing, product, sales, and data engineering systems.
  • Builds and maintains ETL/ELT pipelines to unify marketing and business data across platforms.
  • Owns and implements advanced attribution methodologies including Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and incrementality and lift analysis.
  • Develops real-time dashboards and reporting systems using SQL, BI tools (Tableau, Power BI), and statistical frameworks.
  • Translates complex datasets into actionable business insights for executive leadership. Establishes and enforces data governance standards, KPI definitions, and metric consistency across the organization.
  • Designs and implements lifecycle marketing strategies across acquisition, onboarding, engagement, retention, and reactivation using marketing automation platforms.
  • Leads and manages a team of marketing analysts, campaign managers, and marketing technologists.
  • Owns and is accountable for core business KPIs including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Marketing  Qualified Leads (MQLs), conversion rates, Customer Lifetime Value (LTV), and revenue attribution from marketing channels.
  • Manages and allocates multi-channel marketing budgets,ensuring optimal utilization and ROI.
  • Performs financial modeling and ROI analysis to support budget decisions and presents strategic recommendations to executive leadership.

JOB LOCATION: 12800 Westridge Blvd., Suite 152, Frisco, TX 75035

REQUIRED: Master’s Degree in Marketing, Business Administration, Computer Science, or related field.

SALARY: $130,291/yr. 40 hrs/wk (8:00 AM to 5:00 PM).

HOW TO APPLY: Send resumes to: HR, Gratiture Solutions, LLC., 12800 Westridge Blvd., Suite 152, Frisco, TX 75035 or contactusa@gratiture.us

Gratiture Solutions, LLC. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.